Thrashing 75 Years of Branding
I saw a TV ad for a new Mortal Combat game that includes the DC Superheroes metering out bloody death to their opponents.
- The Ultimate Boy Scout
- Truth, Justice, and the American Way
- Smashing your opponent into the pavement by crushing his spine.
I’ll let Cookie Monster handle this one:
Sure, there’s probably contrived rationalization for this, but it’s not about nerdly debate it’s about branding. And about taking a huge license fee payment in trade for said brand quality.