Thrashing 75 Years of Branding

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I saw a TV ad for a new Mortal Combat game that includes the DC Superheroes metering out bloody death to their opponents.

Let’s see:

  1. The Ultimate Boy Scout
  2. Truth, Justice, and the American Way
  3. Smashing your opponent into the pavement by crushing his spine.

I’ll let Cookie Monster handle this one:

Sure, there’s probably contrived rationalization for this, but it’s not about nerdly debate it’s about branding. And about taking a huge license fee payment in trade for said brand quality.